JCPenney is planning to open its doors at 3:00 PM on
Thanksgiving Day. They’re calling it a Black Friday sale, but it’s starting
before the sun is down on one of the most important holidays of the year.
While we gather around the table to carve the turkey with our
loved ones, thousands of JCPenney employees will be going to work to handle the
very early Black Friday crowds. This policy impacts staff members at 1,100
Thanksgiving might not be a gift-giving holiday, but it is a time to share with loved ones – the most precious gift of all. Opening your doors on this holiday tells us that you value consumerism more than you value your employees and their families.
Keeping stores closed on Thanksgiving tells consumers that you understand the importance of spending time with family and friends. When it comes time to buy Christmas gifts for the people who were around our Thanksgiving tables, we’ll be more likely to shop at your store if we know you understand our values.
While your company, like all other retailers, is eager to welcome holiday shoppers, we ask that you respect the holidays by giving your employees adequate time to celebrate.