Ivanka Trump stepped down from her eponymous fashion line
before President Trump was inaugurated. Political activists opposed to President
Trump have organized a mass protest of retailers who carry the Ivanka Trump brand.
Nordstrom announced its decision to stop selling Ivanka
Trump items based on the claim that sales were lagging. (Most recent data shows
that the Ivanka Trump brand made $100 million in revenue in a single year,
casting doubt on Nordstrom’s motives.) As soon as Nordstrom announced,
Neiman Marcus started quietly removing Ivanka Trump’s items from its web site.
Now, the pressure is on Macy's to drop Ivanka Trump.
We ask that you allow the free market - not partisan bullying - to dictate what you sell in your stores. Ivanka Trump’s fashion brand has been enormously successful. Consumer demand is high thanks to the brand’s namesake being the public spotlight. However, other retailers have stopped selling the brand. This leaves “Women Who Work” (the brand’s audience and tagline) with far fewer places to shop for items that fit their lifestyles.
Dropping the brand will not hurt Ivanka, who has already stepped down from the company. Yet that company still employs over 20 people, many of whom are working mothers. A political move on your part would jeopardize these people’s livelihoods – not to mention, force your company to lose out on revenue from selling Ivanka Trump products. We ask that you do not cave to political pressure and instead let the free market function by keeping this sought-after brand in your stores.